Online dating for working professionals
Such sites earn revenue from a mix of advertising and sale of additional options.This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.Over 50% of research participants in a 2011 study did not view online dating as a dangerous activity, whereas 43% thought that online dating involved risk.Because online dating takes place in virtual space, it is possible for profile information to be misrepresented or falsified.
Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.
Most daters on mainstream sites like OKCupid, Tinder and are white.
And the statistics say that most of those white men are looking to date someone who “share their racial background.” That means that, for the most part, black women’s profiles are passed by.
Most free dating websites depend on advertising revenue, using tools such as Google Ad Sense and affiliate marketing.
Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability.
The 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.